Saturday, April 7, 2012

China Fashion Weeks : Fashion Capitals, Shanghai Star Factor

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While Chinese actresses including Huo Siyan, Li Xiaolu and Lin Peng were many of the most snapped celebrities during last month’s Paris shows, the current Beijing Fashion Week’s increasing efforts to compete with the style capitals are slowly paying down -- with more A-list stars, extravagant runway shows and exciting homegrown design talent preceding what exactly is expected to be considered a star-studded Shanghai Fashion Week.

From classic red-carpet ready gowns at Eternal Color Xie Ping to S&M-themed get-up at She Guang Hu, China Fashion Week in Beijing showcased the country’s emerging design talent from March 25 to April 1, using the likes of Guangzhou-based menswear creator Cabbeen using the lead from your international fashion capitals and removing all the stops on runway décor.

Whilst it may not yet contend with the extravagance from the spectacular steam train that hosted the Fall/Winter 2012 Lv show in Paris, models at Cabbeen’s presentation strutted down a shimmering white mountain-like runway that wouldn’t have looked homeless at Paris or Milan.

“The biggest change is China’s designers are getting proficient at holding fabulous shows. When compared with 15 years ago, China's designers are more conscious of the importance of the runway decor, details, and models. Cabbeen spends a lot of money on runway decor. A few of the projects and high-tech equipment about the runway can catch those from A-list fashion labels on earth,” China Daily fashion writer and regular Beijing Fashion Week attendee Darren Gan told Relaxnews.

While Gan acknowledges Beijing Fashion Week did pull in big Chinese celebrities for example actor Zhang Hanyu, who attended the presentation for menswear label Septwolves, Shanghai Fashion Week -- which begins April 11, will feature “many more stars.” The town often dubbed the "Paris with the East" will welcome a range of Shanghai’s rising design talents for example Helen Lee, who may have been recognized via international awards including Belgium's Les Etoiles De La Mode and luxury brand La Vie, which blends traditional Chinese cultural elements with western cutting and design. International labels for example France's Agnès b., Britain's PPQ and Italian brands Massimo Sforza and Mazzi will even present their latest designs. Plus, even though the Chinese fashion elite have been in the city on April 12, Gucci will show its first Chinese fashion show around the Shanghai Bund, presenting its men and women's Fall/Winter 2012 collections.

But as European brands including Christian Dior, Lv and Chanel lead inside the Chinese marketplace, french capital still continues to be the only unmissable fashion week, much more than Milan or The big apple.

“Louis Vuitton and Chanel are probably the first labels arriving at China, and fashionistas want on seeing their shows, so Paris Fashion Week is more popular when compared to other three international fashion weeks,” added Gan.
Nevertheless the fashion writer cited bridal and eveningwear designer Lan Yu (“China's Vera Wang”) and Wang Yutao, who also presented his sports tailoring-inspired label Beautyberry in Berlin recording among the most original presentations of Beijing, adding that buyers were drawn to the wearable designs by Cabbeen, Septwolves and Red Dragonfly, who presented Parisian-inspired menswear creations.

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